период на прикажување

период на прикажување

The interval of exposure when an outdoor advertising campaign is viewed.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Billboard advertising
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The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to ...

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Advertising; Billboard advertising

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Advertising; Billboard advertising

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Advertising; Billboard advertising

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Advertising; Billboard advertising

Letters, figures, mechanical devices or lighting that is attached to the face of an outdoor unit to create a special effect

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Advertising; Billboard advertising

The degree of value delivered to an audience relative to its space cost. Usually expressed as either CPM (cost per thousand) or CPP (cost per gross rating point).