ефикасност

ефикасност

The degree of value delivered to an audience relative to its space cost. Usually expressed as either CPM (cost per thousand) or CPP (cost per gross rating point).

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Billboard advertising
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Related terms

дневен ефективен промет

Advertising; Billboard advertising

The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to ...

демографски профили

Advertising; Billboard advertising

Audience breakdowns based on various characteristics such as age, sex, income and education.

период на прикажување

Advertising; Billboard advertising

The interval of exposure when an outdoor advertising campaign is viewed.

дистрибуција

Advertising; Billboard advertising

The strategic placement of outdoor units across a market.

осветлување од раб до раб

Advertising; Billboard advertising

A uniform pattern of distributing lights on a Digital Display unit allowing better luminosity and an evenly lit image across the width and height of the board.