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Planiranje medija

A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

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Related terms

Planiranje
Advertising; Marketing communications

The process of anticipating the future, establishing goals and objectives.

Plan medija
Advertising; Marketing communications

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Raspored medija
Advertising; Marketing communications

A graphic representation of the dates, times and media sources in which advertising is to be placed.

Medija miks
Advertising; Billboard advertising

The combination of media types used together to meet the objectives of a media plan.

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Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti
Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

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Business services; Marketing

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