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publicidad cooperativa
Un programa en el que el fabricante paga un porcentaje acordado de los costos de publicidad del comerciante minorista a cambio de la caracterización de la marca del fabricante.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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