pikoj

pikoj

A pattern of media expenditure in which the budget is deployed at a comparatively low level over an extended period .

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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shpërthyer pikoj

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marketing i drejtpërdrejtë

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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

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The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

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The establishment of procedures for anticipating and dealing with communications problems.

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