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хоризонтална интеграција

Merging with another firm just like yours, for example, two biscuit makers becoming one. Contrast with vertical integration, which is merging with a firm at a different stage in the supply chain. Horizontal integration often raises antitrust concerns, as the combined firm will have a larger market share than either firm did before merging.

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Industry/Domain: Food (other) Category: Food additives

Нутела

Нутела е името на брендот за еурокрем произведен од страна на италијанската компанија Фереро и се вовел на пазарот во 1963 година. Рецептот е развиен ...