Pokrivenost

Pokrivenost

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

0 0

Improve it

Add an image

Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

Collect to Blossary

Other Languages:

Related terms

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

Terms in the News

Featured Terms

Marina Pjevalica

0
Terms
0
Blossaries
4
Followers

Industry/Domain: Games Category: Computer games

World of Warcraft, WOW

World of Warcraft, or WoW, is a large multiplayer online role-playing game by Blizzard Entertainment. It is the fourth episode in the fantasy Warcraft ...