çmim

The price that the same branded product is offered for sale by a competitive distributor. Also, the wholesale or retail price at which a product is sold when conforming to margins ...

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

Terms in the News

Featured Terms

ilirejupi

0
Terms
0
Blossaries
6
Followers

Industry/Domain: Advertising Category: Television advertising

(Video rekorder personal) vrp

A generic term for a device that is similar to a VCR but records television data in digital format as opposed to the VCR's analog format. PVRs have ...