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barazi markash
The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Product:
- Acronym-Abbreviation:
Other Languages:
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