markë

markë

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

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Part of Speech: noun
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Industry/Domain: Business services
Category: Marketing
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Related terms

markë kombëtare

Retail; Supermarkets

A product distributed and sold nationwide. Usually nationally advertised with strong customer loyalty.

besnikëri e markës

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...

markë kolektive

Legal services; Patent & trademark

a trademark or service mark used, or intended to be used, in commerce, by the members of a cooperative, an association, or other collective group or organization, including a mark ...

rabate

Business services; Financial services; Information industry; Manufacturing; Marketing; Accountancy

When buying a product or a service, the client can get a rebate (on the price) from the reseller so that the purchase will be cheaper for the client. In B2B, a vendor can give ...

sipërmarrje e përbashkët

Business services; Marketing

An agreement between 2 or more parties for a specific purpose where both parties share liability.

kërkim tregu

Business services; Marketing

The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.

ndarje tregu

Business services; Marketing

A percentage of the total sales volume a company or brand has over the market.

avantazh absolut

Business services; Marketing

Any entity with the ability to produce goods at a lower cost than other entities.

adaptim

Business services; Marketing

The modification of goods or services of a product, its distribution or its advertising for the purpose of assimilation to a new market.

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