диференцијација на слика

диференцијација на слика

As a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or "personality" it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities, other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.

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Part of Speech: noun
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Industry/Domain: Professional careers
Category: Sales
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Related terms

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Organization in separate units for various activities and purposes.

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Creating or successfully giving the perception that a product is unique.

ценовна нееластичност

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Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.