շարունակականություն

շարունակականություն

The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Billboard advertising
Company:
Product:
Acronym-Abbreviation:

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Related terms

հեռակառավարում

Advertising; Billboard advertising

Control of a display from a remote and/or central location via a communications network.

հաճախականություն

Advertising; Billboard advertising

The average number of times an individual has the opportunity to see an advertising message during a defined period of time. Frequency in outdoor advertising is typically measured ...

տող

Advertising; Billboard advertising

A horizontal line of pixels; in print graphics, a horizontal line on a table

այլընտրանքային լրատվամիջոց

Advertising; Billboard advertising

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

շրջանառություն

Advertising; Billboard advertising

A measurement of traffic volume in a market.

մոտեցում

Advertising; Billboard advertising

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.