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semiotiek
Semiotiek bestudeer die manier hoe die mens tekens en simbole produseer, interpreteer en kommunikeer. Dit sluit enige teken of simbool in, nie net woorde (semantiek) nie, maar ook lyftaal en klank. Konsepte, gedagte en idees kan ook as simbole gebruik word.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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