Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

mercat objectiu

Advertising; Marketing communications

Quan una empresa dirigeix els seus esforços de màrqueting i finalment seus productes o serveis a un grup específic de clients, aquest grup s'anomena mercat objectiu.