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hartë perceptimi
A technique of market research in which the key attributes of a product or service are identified and competing products rated according to their ability to satisfy the desired ratings.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Product:
- Acronym-Abbreviation:
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